Educational Webinars

Join these live events for FREE and listen in as sports industry pros discuss the topics of the day.

  • Coronavirus support for the sports industry: "The corporate partnership conversation"

    COVID-19 has affected all of us in sports. We've covered many topics to try and help you get through this unprecedented time, but one topic we haven't covered yet is Corporate Partnerships. We're excited to welcome on three people with a lot of experience in "sponsorship" in sports. Sarra Serhane is with the Detroit Pistons, Dan Kaufmann is with the New York Jets and Scott Erdmann is with the Las Vegas Raiders. They've actively been involved in selling, leading, and activating corporate partnerships at their respective teams and are managing corporate partner conversations during this Coronavirus pandemic. We're interested in diving in to learn more about how we can have meaningful dialogue with our partners right now. What do we say? How do we provide value? What do we do with their payments? We cover it all on this webinar. Originally recorded April 9, 2020.

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    Coronavirus support Sponsorship
  • Episode 15. Corporate Partnership Sales Discussion with Lewis Gray, Melissa Janetta, and Cameron O'Toole

    Many salespeople in sports aspire to do the big sponsorship deals. Naming rights, stadiums, jersey patches, TV commercials, billboards and more.. In this webinar we're joined by some panelists who have sold those types of deals. They share their expertise in an effort to help you not only get to those high level sponsorship sales jobs, but they will also help you sell more deals as well. Lewis Gray, Melissa Janetta, and Cameron O'Toole have a combined 15+ years of experience selling marketing partnerships in sports across all leagues and markets. In this session they talk about their career paths and share tips and tricks on how you can succeed in selling more sponsorships. Originally recorded on October 23, 2019.

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  • Episode 3. Jared Schoenfeld - VP of Brand Partnerships, The Players' Tribune. "How to sell dynamic partnerships"

    Jared Schoenfeld is the VP and Head of Brand Partnerships at the Players' Tribune. He leads their new business acquisition strategies and takes a lead role in the activation of their marquee partnerships. He's one of the best pure sellers in the sports industry and has done some of the largest partnerships in our business. As good of a seller as he is, he's a great leader and has a passion for helping to develop others. In this session he offers some insight into his career, his progression through the ranks, how he arrived at Players' Tribune and his philosophies to selling high level marketing partnerships. Originally recorded on January 24, 2019.

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    Sponsorship B2B Sales Career Coaching