Educational Webinars

Join these live events for FREE and listen in as sports industry pros discuss the topics of the day.

  • How to have successful virtual sales conversations

    Right now, sales in sports are being handled virtually. We're engaging our prospects and customers via technology and communicating through all types of channels. We're using social media, video, email, and mobile messaging more than we ever have. This session is dedicated to helping you become more effective as a virtual salesperson. For this webinar we're excited to be partnering with Zipwhip, who is the sports industry leader in providing Texting for Business software and API solutions for teams, and they work with nearly half of the teams within the "big 5 leagues". We're joined by a collection of panelists, all of whom are sports industry leaders and who have had success utilizing virtual and mobile technology to drive sales. Jim Van Dam from the Indianapolis Colts, Chris Bongo from the Arizona Coyotes, Nicole Tillett from FC Dallas and John Markiewicz from the Chicago White Sox. Originally recorded April 30, 2020.

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    Ticket Sales B2B Sales Group Sales Service & Retention
  • Episode 20. How to Service & Retain your Season Ticket Holders with Michelle Price, Aaron Lampkin and Jim Popovich

    For most sports team businesses, the backbone of their fan base (and the core of their revenue) is driven by season ticket holders. It's very difficult to grow your ticketing business each year if you don't service and retain your season ticket holders at a high level. I'm excited to welcome on three experts in season ticket service to this webinar to discuss providing elite service in sports and how you can retain more of your season ticket holders each season. Michelle Price is the Director of Client Retention at the Washington Nationals, Aaron Lampkin is the Director of Ticket Sales & Service at the Seattle Sounders, and Jim Popovich is the Vice President of Ticket Sales & Service at the Pittsburgh Pirates. Regardless of the role you're in, learning about how you can better manage and service your customers in sports is a great skill to have. Hope you enjoy this session! Originally recorded on March 11, 2020.

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    Customer Service Service & Retention Ticket Sales