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The premium sales discussion

B2B Sales Coronavirus support Ticket Sales

Premium seats generate the lions share of a teams ticketing revenue so they are always a BIG part of the overall business plan. Premium salespeople (just like in corporate partnerships) are in a tough spot. They are working with businesses to sell corporate hospitality and larger partnerships and in some cases those very businesses are losing money and laying off workers right now. The longer COVID-19 goes on, it's becoming harder and harder to justify spending top dollar on entertainment. For this webinar we bring on three guests, all of whom are among the best in the business when it comes to selling premium seats. Jeremy Eisler at the Arizona Diamondbacks, Evan Gilles at the Atlanta Hawks, and Ian Tasso at NFL on Location have more than 25 years' experience between them and if anyone can figure out how to succeed during these difficult times, it's these three. Originally recorded May 19, 2020.

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