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Episode 29. STH Retention w/ Michelle Price, Aaron Lampkin & Jim Popovich

Customer Service Service & Retention Ticket Sales

For most sports team businesses, the backbone of their fan base (and the core of their revenue) is driven by season ticket holders. It's very difficult to grow your ticketing business each year if you don't service and retain your season ticket holders at a high level. I'm excited to welcome on three experts in season ticket service to this webinar to discuss providing elite service in sports and how you can retain more of your season ticket holders each season. Michelle Price is the Director of Client Retention at the Washington Nationals, Aaron Lampkin is the Director of Ticket Sales & Service at the Seattle Sounders, and Jim Popovich is the Vice President of Ticket Sales & Service at the Pittsburgh Pirates. Regardless of the role you're in, learning about how you can better manage and service your customers in sports is a great skill to have. Hope you enjoy this session! Originally recorded on March 11, 2020.

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