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Episode 67. Marketing in Major League Baseball w/ Chris W. and Harris S.

Marketing

Baseball is "America's Pastime" but recently has faced some sales and marketing challenges due to an aging fanbase, the slow pace of play, and the lack of innovation. Many of us have grown up playing and watching baseball but in order for the sport to continue growing on a global scale it'll be important for them to continue innovating, attracting the younger fan, and continuing to improve the fan experience at the games. On this webinar we have two MLB Marketers join us. Chris Weddige from the Chicago Cubs and Harris Schoenfeld from the MLB Network. Together we discuss marketing in MLB, how it's been, where it is now, and where they both see it going. Originally recorded December 17, 2020.

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