Sports Industry Blog
Best practices, advice and success stories in sports business.
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5 keys to selling college partnerships
By Cody Collins - General Manager of Sponsorship at Wofford College
Too often when speaking about the sales cycle there is a common misconception of how the process works. On the outside we tend to believe that there is an unwritten rule that we must follow in order to...
5 things we learned about sponsorship activation in the last year
By Tyler Hargrove - Senior Corporate Partnership Executive at THE Atlanta Falcons
It’s now been over a year since “the shutdown.” Our normal lifestyle, as we know it, put on pause as the entire country was told to remain home and stay safe. During this confusing time, the sports...