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16 results tagged Sponsorship Clear

The four characteristics of selling a big deal

By Jonathan Norman - Director, Partnership Sales & Strategy Tepper Sports & Entertainment

In my time in the sports business industry, I’ve been fortunate to have played a small role in some of the most significant partnerships ever created. I have a unique perspective of seeing the interactions...

Brand Partnerships Corporate Partnerships Sales Management Sponsorship

How to land a career in sports marketing partnerships

By John Nowicki - Director, Corporate Partnerships at Excel Sports Management

It has been nearly a decade since I began my career in the sports industry. However, I can say that when my journey began, I had no idea what professional opportunities existed on the business side of...

Sponsorship Marketing Career Coaching

The 5 keys to selling college partnerships

By chris walker - sr. manager, business development - florida gator sports properties at learfield img college

From the past nine years of selling sponsorships across college athletics and professional sports, there have been notable key differences between these two massive ecosystems. In terms of the actual partnership...

NCAA Sponsorship Sponsorship Activation

5 keys to selling college partnerships

By Cody Collins - General Manager of Sponsorship at Wofford College

Too often when speaking about the sales cycle there is a common misconception of how the process works. On the outside we tend to believe that there is an unwritten rule that we must follow in order to...

Sponsorship Sponsorship Activation NCAA

5 things we learned about sponsorship activation in the last year

By Tyler Hargrove - Senior Corporate Partnership Executive at THE Atlanta Falcons

It’s now been over a year since “the shutdown.” Our normal lifestyle, as we know it, put on pause as the entire country was told to remain home and stay safe. During this confusing time, the sports...

Sponsorship Sponsorship Activation

3 tips to selling big sponsorship deals

By Reid Mobley - Managing Director, Business Development at Roush Fenway Racing

Prospecting and closing your first (or next) seven figure partnership will most certainly be a challenge given today’s marketing landscape, however implementing a few of the ideas and concepts below...

Sponsorship B2B Sales Motor Sports

5 Keys to Activating a Marketing Partnership

By Zahra Giga - Partner Account Manager at THE Sacramento Kings

Let me first start by writing that there isn't one way to activate a partnership. Over my six seasons in Marketing Partnerships in sports, I've experienced a lot, and below are five keys that I feel are...

Brand Partnerships Corporate Partnerships Marketing Sponsorship

How sports sponsorship has changed in the last 5 years

By Greg Zinsmeister - director, corporate sponsorship at the chicago blackhawks

Sponsorship is a discipline that is prone to trends, and many properties and brands are fast followers of one another. When something is working elsewhere, many properties will try to put their spin on...

Sponsorship

Sponsorship sales advice during COVID-19

By theClubhouse team

There's no doubt that if you're a sponsorship salesperson in sports right now, both doing deals and retaining deals is a tall task. Lucky for you, we have some fantastic sports industry leaders that have...

Sponsorship Coronavirus support Career Coaching Sales Training

Why texting is so important in business, and how to do it!

By matt bruhn - Senior mid-market account executive at zipwhip

Texting has been around since 1992 — or 1985, if we’re counting typewriters — and yet 61% of businesses still aren’t texting their customers. Why is that? It is probably because people make a lot...

Text Messaging Sales Training Ticket Sales B2B Sales Sponsorship

The Power of Research in Sales

By Greg Crawford - Manager, premium partnerships at bse global (brooklyn sports & ent.)

Almost three years ago to the day, I hopped off the NYC subway and began my walk back to our office in Brooklyn, feeling defeated. I finally had the opportunity to meet with the Managing Partner of a law...

Ticket Sales B2B Sales Sponsorship

10 tips for making a virtual sales pitch

By Mike Rudner - Vice President of Business Operations at Sports Business Solutions

With just about our entire country forced to work from home, some sales reps are doing something they’ve never really had to do...make virtual sales pitches. Luckily for those of you that are new to...

B2B Sales Ticket Sales Sponsorship Technology Coronavirus support

Advice for sport sales reps right now

By justin peterson - sr. account executive, business development at the arizona coyotes

For the better part of the last 50 years, attending sporting events has always been a unifying gathering – averse to national and even global tragedies. After 9/11 and the countless horrific school shootings,...

Coronavirus support Ticket Sales B2B Sales Sponsorship

How to transition from partnership "activation" to partnership "sales"

By nate racela - partnership sales manager at the minnesota timberwolves

Ever since I started in sports, I always knew I wanted to be in Corporate Partnerships. I love the ideation process of bringing campaigns to life and working with numerous stakeholders (internal and external)...

Sponsorship Career Coaching

4 keys to standing out as a sponsorship seller

By Travis misner - manager, partnership development at the charlotte hornets

Gone are the days when CEOs would write six and seven figure checks just to see their company name in the bright lights in their favorite sports team’s arena. Companies are getting smarter, budgets are...