3 tips to selling big sponsorship deals
By Reid Mobley - Managing Director, Business Development at Roush Fenway Racing
Prospecting and closing your first (or next) seven figure partnership will most certainly be a challenge given today’s marketing landscape, however implementing a few of the ideas and concepts below...
Sponsorship B2B Sales Motor Sports
5 Keys to Activating a Marketing Partnership
By Zahra Giga - Partner Account Manager at THE Sacramento Kings
Let me first start by writing that there isn't one way to activate a partnership. Over my six seasons in Marketing Partnerships in sports, I've experienced a lot, and below are five keys that I feel are...
Brand Partnerships Corporate Partnerships Marketing Sponsorship
The Power of Playing Offense: 5 Ways to Level Up as a Leader
By paul epstein - Former NFL & NBA Business Executive | Author | Speaker | Podcast Host | Leadership Coach | Founder, Purpose Labs
Reflecting back on my nearly 15-year journey leading business teams in the professional sports world, there is an inspiring insight I am drawn to, as a leader—and it comes from me challenging the status...
Executive Leadership Leadership Development Sales Leadership
Dallas Mavs CEO on the Difference Between Diversity and Inclusion
By HEATHER DICKIE, MARKETING EXECUTIVE, DICKIE+ASSOCIATES
Cynt Marshall knows the difference between diversity and inclusion. “Diversity is being invited to the party,” she says. “Inclusion is being asked to dance. True inclusion is when people are invited...
Leadership Development Diversity & Inclusion Executive Leadership
How sports sponsorship has changed in the last 5 years
By Greg Zinsmeister - director, corporate sponsorship at the chicago blackhawks
Sponsorship is a discipline that is prone to trends, and many properties and brands are fast followers of one another. When something is working elsewhere, many properties will try to put their spin on...
Sponsorship
#MySameHere Story: "Why my mental health is the #1 priority in my life"
By Eric Shainock - Co-Founder of Philanthropy Paymakers and Marketing Manager at BMO Harris Bank
I don’t remember much before the age of ten. I know I lived a normal childhood life – playing sports, sleepovers with friends and all of the other things a normal kid does. I have pockets of memories...
#SameHere Mental Health Managing Anxiety Depression
11 tips to landing your ideal job in sports
By JASON HENDRIX - CHIEF OF STAFF: COLLEGE ATHLETICS & HIGHER ED AT JAMES MOORE & CO.
The daily grind of job searching can be pretty overwhelming. What if you could avoid some stress and have the opportunity to land that next position without the hassle? Everything has a starting point,...
Job seeking Interview Tips Career Coaching
What to do if you're suddenly laid off or furloughed from your sports job
By Marina Foté - Assistant to the General Manager at the Los Angeles Memorial Coliseum
It’s a typical Thursday afternoon. You’re going about your day when suddenly, out of nowhere, you get a call. The explanations range in verbiage, substance, and quality, but you probably don’t notice...
Job seeking Career Coaching
Why urgency matters in sport sales and how to create it
By kyle waymon - sr manager, ticket sales at the st louis blues
Think about a recent advertisement you have seen on TV or on the radio, the ad may tell you to act now, time is running out, or supplies are limited. But what if you wait too long or miss that sale on...
Ticket Sales Sales Training Creating urgency
3 keys to finding your passion in sports business
By hannah butler - Director, Special Events at the Pawtucket Red Sox
It's very easy to be a sports fanatic and say you want to work in sports. It doesn't take much to realize that it's a lot easier to say you want to work in sports business than it is to actually work in...
Career Coaching Job seeking
4 ways to ensure you ace your sports industry job interview
By Sean Cary - Sr. DirECTOR, Professional Tennis Strategy, Officiating and Pro Circuit at the United States Tennis Association (USTA)
I’m someone who has interviewed many recently graduated College or University students eager for their first opportunity in the sports industry. These are a group of applicants who can bring enthusiasm...
Job seeking Interview Tips Career Coaching
4 tips on transitioning from athlete to sports business executive
By megan rose - Senior Director, Competitive Pathway + Team USA Tennis Olympic Team Leader at the United States Tennis Association (USTA)
It is no surprise that the majority of C-Suite executives are former athletes who competed at a high level. Competitive sports provide the opportunity to develop and reinforce characteristics and qualities...
Career Coaching Job seeking
How to transition from a salesperson to a sales leader
By Kristoffer Dolen - Sales Manager, Tampa Bay Buccaneers
Too often when speaking with top sales representatives in the sports industry, I ask what their future career aspirations are, and I almost always hear, “I want to be a manager.” Sound familiar? On...
Leadership Development Sales Management
Leading in Uncertain Times - 6 keys to remember
By tom theodorakis - Associate Athletics Director, Development at the University of Arizona
First, I would like to thank Bob Hamer and Sports Business Solutions for the opportunity to contribute. Now more than ever, you see the value of great organizations like this. During these difficult times,...
NCAA College Athletics Leadership Development
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