Sports Industry Blog

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3 results tagged Marketing Clear
3 tips for thriving in digital sports marketing

By Vince amatuzzi - founder and chief strategist of coordinate

I started my job as Director of Marketing at the United Center in early 2010. While nine years might not feel that long ago, the digital landscape was quite different at the time. Steve Jobs had just introduced...

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Marketing Digital
3 ways you can turn your data into more dollars in sports

By mike shear - VP, Strategic partnerships - fan interactive marketing

Data has been a buzzword for the sports industry over the past several years. Having lived through the introduction of CRM platforms, the advent of the sports team specific data warehouses, and the reliance...

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Database Analytics Marketing
7 tips to marketing multiple sports teams at once

By John durbin - vp sports marketing at pegula sports & entertainment (Bills, sabres, bandits)

We sat down with John Durbin to talk marketing in sports and what it’s like to lead an organization with multiple properties. John is currently the Vice President of Sports Marketing with Pegula Sports...

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Marketing