Sports Industry Blog
Best practices, advice and success stories in sports business.
If you’re interested in contributing to our blog, email us here.
5 Keys to Activating a Marketing Partnership
By Zahra Giga - Partner Account Manager at THE Sacramento Kings
Let me first start by writing that there isn't one way to activate a partnership. Over my six seasons in Marketing Partnerships in sports, I've experienced a lot, and below are five keys that I feel are...
3 tips for thriving in digital sports marketing
By Vince amatuzzi - founder and chief strategist of coordinate
I started my job as Director of Marketing at the United Center in early 2010. While nine years might not feel that long ago, the digital landscape was quite different at the time. Steve Jobs had just introduced...
3 ways you can turn your data into more dollars in sports
By mike shear - VP, Strategic partnerships - fan interactive marketing
Data has been a buzzword for the sports industry over the past several years. Having lived through the introduction of CRM platforms, the advent of the sports team specific data warehouses, and the reliance...
7 tips to marketing multiple sports teams at once
By John durbin - vp sports marketing at pegula sports & entertainment (Bills, sabres, bandits)
We sat down with John Durbin to talk marketing in sports and what it’s like to lead an organization with multiple properties. John is currently the Vice President of Sports Marketing with Pegula Sports...