Sports Industry Blog
Best practices, advice and success stories in sports business.
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The four characteristics of selling a big deal
By Jonathan Norman - Director, Partnership Sales & Strategy Tepper Sports & Entertainment
In my time in the sports business industry, I’ve been fortunate to have played a small role in some of the most significant partnerships ever created. I have a unique perspective of seeing the interactions...
How to develop your personal brand in sports
By Doron Tamari - Senior Manager, Innovation at 4FRONT
When most people hear the word ‘brand,’ they probably think of companies or products, such as Coca Cola or Toyota. And while that is correct, your personal brand is just as important to consider, especially...
5 Keys to Activating a Marketing Partnership
By Zahra Giga - Partner Account Manager at THE Sacramento Kings
Let me first start by writing that there isn't one way to activate a partnership. Over my six seasons in Marketing Partnerships in sports, I've experienced a lot, and below are five keys that I feel are...