Sports Industry Blog

Best practices, advice and success stories in sports business.

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Introducing "The Playbook" - Sports industry book club

By carson holden - Client relationship specialist at madison square garden sports

I have always been a prolific reader. Even when I was little, I was begging my mom to take me to the bookstore multiple times a week or checking out as many books from the school library as I could carry...

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The Playbook
The "Kaizen" mindset and how to achieve peak performance

By Eric Platte, Vice President, Ticket Sales - atlanta hawks

“We call them Polywhackers. They break rocks with hammers, bag them up and we ship them out.” That was how my then boss put into words the business process that I would be studying during an internship...

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Career Coaching
4 high tempo and strategic bits of sales advice for the closer

By anthony matthies - director of partnership and suite sales, kansas city chiefs

I am going to make this BLOG about you and not me. This is exactly how you should approach a client or prospect in every sales scenario, meeting and sales initiative. This my perspective. If you can get...

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Ticket Sales B2B Sales
3 tips for thriving in digital sports marketing

By Vince amatuzzi - founder and chief strategist of coordinate

I started my job as Director of Marketing at the United Center in early 2010. While nine years might not feel that long ago, the digital landscape was quite different at the time. Steve Jobs had just introduced...

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Marketing Digital Social Media
#MySportsBizStart - Tyler Marcotte: "It was a hobby, now it's a lifestyle"

By tyler marcotte - member experience executive, boston celtics

For our fifth-grade yearbook I was asked “What do I want to be when I grow up?” Like many kids, I wanted to be a professional baseball player. Growing up in a small Massachusetts town, I dreamt of...

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"Play chess, not checkers" with your sports business career

By bob hamer - president & Founder of Sports business solutions

I’ll never forget the first time I heard this advice. I was a young salesperson for the Phoenix Suns and I had been approached by another team with an opportunity to become a sales manager. On the surface...

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Career Coaching
3 ways you can turn your data into more dollars in sports

By mike shear - VP, Strategic partnerships - fan interactive marketing

Data has been a buzzword for the sports industry over the past several years. Having lived through the introduction of CRM platforms, the advent of the sports team specific data warehouses, and the reliance...

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Database Analytics Marketing
6 lessons I wish I learned earlier about selling in sports

By ian tasso - Manager, Premium Sales - NFL On Location, Super Bowl LIV

Shortly after graduating college - ages ago it seems - I packed my life up in a Toyota Camry and drove from Boston to Las Vegas to begin my sports career. I had no family or friends there, and really no...

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Ticket Sales B2B Sales Career Coaching
#MySportsBizStart - Luke Schuellein: "The lessons I've learned"

By Luke Schuellein - DIrector, business development at viwa ticket management solutions

My sports career path to becoming Director of Business Development at Viwa has not been the most conventional one. Having previously worked in professional sports, minor league sports, and collegiate sports,...

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3 keys to breaking into the sports industry

By kyle brannigan - phd student in sport administration at the university of northern colorado

I have experience both working in sports and now I’m involved in sport business academia as a PhD student in Sport Administration at Northern Colorado. I talk with students and job seekers all the time...

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Career Coaching Job seeking
9 ways to increase your salary using baseball's "Sabermetrics"

By Trevor harvey - fmr. account executive, business development at the arizona diamondbacks

In Moneyball, author Michael Lewis details how the Oakland Athletics assembled a competitive baseball team despite a sizable payroll discrepancy between the A’s and other large-market teams. How did...

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Career Coaching
#MySportsBizStart - Matt Thome: "No mistakes, only opportunities"

By matt Thome - account manager, membership services - sacramento kings

“There are no mistakes, only opportunities.” -Tina Fey I guess you would say I had a pretty typical start in the sports industry, but the path that followed took me on an adventure I never could have...

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5 things I wish I knew about sales before getting a sport sales job

By bob hamer - president & founder of Sports business solutions and creator of theclubhouse

My first job after college, in the Summer of 06’, was selling tickets for the Phoenix Suns (NBA), Phoenix Mercury (WNBA) and Phoenix RoadRunners (ECHL). The position itself was “Sales Consultant”...

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Ticket Sales Career Coaching Job seeking
8 tips for growing your career in sports

By darren arnold - Sr. Director, Ticketing, at the Hamilton Bulldogs Hockey Club

In writing this piece, I had to think back to when I first entered this industry back in 2004 and how much it’s changed.  My hope is that while I suspect individuals looking to break in will find this...

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Career Coaching
4 things I learned in my first year working in ticket sales

By james tarner - sales associate at sacramento republic fc

My first year of ticket sales was up and down, with a lot of success and even more failure. When I look back at the year, I gave myself a hard look in the mirror and tried to figure out exactly what...

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Ticket Sales Career Coaching