Sports Industry Blog

These blog articles are created for the industry, by the industry. Our hope is you can learn about these topics from some of the best in the business.

3 ways you can turn your data into more dollars in sports

By mike shear - VP, Strategic partnerships - fan interactive marketing

Data has been a buzzword for the sports industry over the past several years. Having lived through the introduction of CRM platforms, the advent of the sports team specific data warehouses, and the reliance...

Read more
6 lessons I wish I learned earlier about selling in sports

By ian tasso - Manager, Premium Sales - NFL On Location, Super Bowl LIV

Shortly after graduating college - ages ago it seems - I packed my life up in a Toyota Camry and drove from Boston to Las Vegas to begin my sports career. I had no family or friends there, and really no...

Read more
#MySportsBizStart - Luke Schuellein: "The lessons I've learned"

By Luke Schuellein - DIrector, business development at viwa ticket management solutions

My sports career path to becoming Director of Business Development at Viwa has not been the most conventional one. Having previously worked in professional sports, minor league sports, and collegiate sports,...

Read more
3 keys to breaking into the sports industry

By kyle brannigan - phd student in sport administration at the university of northern colorado

I have experience both working in sports and now I’m involved in sport business academia as a PhD student in Sport Administration at Northern Colorado. I talk with students and job seekers all the time...

Read more
9 ways to increase your salary using baseball's "Sabermetrics"

By Trevor harvey - fmr. account executive, business development at the arizona diamondbacks

In Moneyball, author Michael Lewis details how the Oakland Athletics assembled a competitive baseball team despite a sizable payroll discrepancy between the A’s and other large-market teams. How did...

Read more
#MySportsBizStart - Matt Thome: "No mistakes, only opportunities"

By matt Thome - account manager, membership services - sacramento kings

“There are no mistakes, only opportunities.” -Tina Fey I guess you would say I had a pretty typical start in the sports industry, but the path that followed took me on an adventure I never could have...

Read more
5 things I wish I knew about sales before getting a sport sales job

By bob hamer - president & founder of Sports business solutions and creator of theclubhouse

My first job after college, in the Summer of 06’, was selling tickets for the Phoenix Suns (NBA), Phoenix Mercury (WNBA) and Phoenix RoadRunners (ECHL). The position itself was “Sales Consultant”...

Read more
8 tips for growing your career in sports

By darren arnold - Sr. Director, Ticketing, at the Hamilton Bulldogs Hockey Club

In writing this piece, I had to think back to when I first entered this industry back in 2004 and how much it’s changed.  My hope is that while I suspect individuals looking to break in will find this...

Read more
4 things I learned in my first year working in ticket sales

By james tarner - sales associate at sacramento republic fc

My first year of ticket sales was up and down, with a lot of success and even more failure. When I look back at the year, I gave myself a hard look in the mirror and tried to figure out exactly what...

Read more
3 ways to build better work/life balance in sports

By Adam halberstadt - manager, sales & service at Maple leaf sports & entertainment

I’m a firm believer in the idea that if you love what you do, you’ll never work a day in your life. I’ve been fortunate enough to live out my dream over the last eight years, working for and representing...

Read more
5 tips to achieving your ideal job in sports

By Jonathan White - Director, group sales at the san jose sharks

It’s hard to believe I’ve been working in the sports industry since 2012, back when I had absolutely no idea that I would be lucky enough to make a career out of my love for the game of basketball...

Read more
3 misconceptions about "service jobs" in sports

By James “JB” Bryant – Senior Manager of Sales Development at the Colorado Rapids

Over eight years in sport sales across three organizations, I’ve seen various approaches to the Season Ticket Account Service role. Organizations have changed its name, to titles such as “Retention”...

Read more
What is a "learning interview" in sports, and why is it so important?

By max kozinn - career & talent development manager at the university of texas at austin

Grow your network through learning! It’s one of the most important decisions you will make in your life: “Where do I work?” Now, more than ever, we are flooded with information overload on social...

Read more
6 things I've learned about sport sales in six years

By christian larimer - sr. account executive at the arizona diamondbacks

Five years ago, I got the incredible opportunity to join the Arizona Diamondbacks sales staff. From moving from Arkansas to Arizona and starting as an Inside Sales Rep to being a Sr. Account Executive...

Read more
5 keys to industry success from a recent #sportsbiz grad

By luke johnson - incoming sports industry professional with the Pittsburgh pirates

With graduation one week away, it has given me some time to reflect on the journey to my first role with the Pittsburgh Pirates in their Inside Sales Associate Program. Because of family, friends, and...

Read more