Blog | theClubhouse®

5 things we learned about sponsorship activation in the last year

By Tyler Hargrove - Senior Corporate Partnership Executive at THE Atlanta Falcons

It’s now been over a year since “the shutdown.” Our normal lifestyle, as we know it, put on pause as the entire country was told to remain home and stay safe. During this confusing time, the sports...

Sponsorship Sponsorship Activation

3 tips to selling big sponsorship deals

By Reid Mobley - Managing Director, Business Development at Roush Fenway Racing

Prospecting and closing your first (or next) seven figure partnership will most certainly be a challenge given today’s marketing landscape, however implementing a few of the ideas and concepts below...

Sponsorship B2B Sales Motor Sports

5 Keys to Activating a Marketing Partnership

By Zahra Giga - Partner Account Manager at THE Sacramento Kings

Let me first start by writing that there isn't one way to activate a partnership. Over my six seasons in Marketing Partnerships in sports, I've experienced a lot, and below are five keys that I feel are...

Brand Partnerships Corporate Partnerships Marketing Sponsorship

The Power of Playing Offense: 5 Ways to Level Up as a Leader

Reflecting back on my nearly 15-year journey leading business teams in the professional sports world, there is an inspiring insight I am drawn to, as a leader—and it comes from me challenging the status...

Executive Leadership Leadership Development Sales Leadership

Dallas Mavs CEO on the Difference Between Diversity and Inclusion

By HEATHER DICKIE, MARKETING EXECUTIVE, DICKIE+ASSOCIATES

Cynt Marshall knows the difference between diversity and inclusion. “Diversity is being invited to the party,” she says. “Inclusion is being asked to dance. True inclusion is when people are invited...

Leadership Development Diversity & Inclusion Executive Leadership

3 tips for succeeding at experiential marketing in sports

By Seth Kimberlin - Director, Partnerships at Evolve Companies

Why do people go to events? For some, it is to see their favorite sports team partake in competition, for others it’s to see the latest & greatest music artist perform, and for most it’s to embrace...

How sports sponsorship has changed in the last 5 years

By Greg Zinsmeister - director, corporate sponsorship at the chicago blackhawks

Sponsorship is a discipline that is prone to trends, and many properties and brands are fast followers of one another. When something is working elsewhere, many properties will try to put their spin on...

Sponsorship

#MySameHere Story: "Why my mental health is the #1 priority in my life"

By Eric Shainock - Co-Founder of Philanthropy Paymakers and Marketing Manager at BMO Harris Bank

I don’t remember much before the age of ten. I know I lived a normal childhood life – playing sports, sleepovers with friends and all of the other things a normal kid does. I have pockets of memories...

#SameHere Mental Health Managing Anxiety Depression

11 tips to landing your ideal job in sports

By JASON HENDRIX - CHIEF OF STAFF: COLLEGE ATHLETICS & HIGHER ED AT JAMES MOORE & CO.

The daily grind of job searching can be pretty overwhelming. What if you could avoid some stress and have the opportunity to land that next position without the hassle? Everything has a starting point,...

Job seeking Interview Tips Career Coaching

What to do if you're suddenly laid off or furloughed from your sports job

By Marina Foté - Assistant to the General Manager at the Los Angeles Memorial Coliseum

It’s a typical Thursday afternoon. You’re going about your day when suddenly, out of nowhere, you get a call. The explanations range in verbiage, substance, and quality, but you probably don’t notice...

Job seeking Career Coaching

Why urgency matters in sport sales and how to create it

By kyle waymon - sr manager, ticket sales at the st louis blues

Think about a recent advertisement you have seen on TV or on the radio, the ad may tell you to act now, time is running out, or supplies are limited. But what if you wait too long or miss that sale on...

Ticket Sales Sales Training Creating urgency

3 keys to finding your passion in sports business

By hannah butler - Director, Special Events at the Pawtucket Red Sox

It's very easy to be a sports fanatic and say you want to work in sports. It doesn't take much to realize that it's a lot easier to say you want to work in sports business than it is to actually work in...

Career Coaching Job seeking

4 ways to ensure you ace your sports industry job interview

By Sean Cary - Sr. DirECTOR, Professional Tennis Strategy, Officiating and Pro Circuit at the United States Tennis Association (USTA)

I’m someone who has interviewed many recently graduated College or University students eager for their first opportunity in the sports industry. These are a group of applicants who can bring enthusiasm...

Job seeking Interview Tips Career Coaching

4 tips on transitioning from athlete to sports business executive

By megan rose - Senior Director, Competitive Pathway + Team USA Tennis Olympic Team Leader at the United States Tennis Association (USTA)

It is no surprise that the majority of C-Suite executives are former athletes who competed at a high level. Competitive sports provide the opportunity to develop and reinforce characteristics and qualities...