Attitude, positive attitude, sports business, mindset, career growth

Attitude is everything

by josh belkoff - VP, Business Development at SBS COnsulting and theclubhouse
January 26, 2021

“Keep your face always toward the sunshine, and the shadows will fall behind you.” - Walt Whitman

Positive attitude is intrinsic. It is in our fiber and is something that is controllable at our very core. With a positive attitude, you can tackle any obstacle, work with any person, or build on any situation you may encounter.

Having a great attitude is a mindset that fuses the way we interact with others and grow in our roles throughout our respective industries. If we were cars, then our attitudes would be that proverbial engine, that makes everything “hum” soundly. While there are situations that we cannot avoid, we can elicit a positive takeaway due to how our attitude is about the outcome.

Sometimes our teams won't play well, or we won't get that free agent or trade that our fan base deeply wants. Or maybe we have to tackle a pandemic that no one saw coming. But if we have a positive outlook and actually have the mentality of “what can I learn from this scenario” instead of “why is this happening to me”, we will triumph more than we will falter.

Here are a few tips at how to build and permeate a positive attitude across your business and interactions:

“Be Glass Half Full.”

We hear the term “glass half full” a lot. Colleagues, customers, interviewees, and even us at times have probably uttered these words before in some situation. Ask yourself just how “glass half full” are you? Do you look at the day and week ahead as an opportunity to advance within your business? Are you excited for the prospects of the vertical you are in or do you dread it? Having a positive mindset in every situation is critical to having an amazing attitude that will connect people to you. When you are glass half full, fellow businesses want to partner with you, fellow employees want to listen to you, and you’ll be looked to as a natural thought leader within your field.

Stay the course, and control what you can control. With a positive attitude and mindset, you’ll be able to accomplish anything!

“Be A Good Teammate.”

When you look out for others, others will look out for you. Even though a lot of us are in roles where our peers are our “competition”, it does not mean we should be cutthroat or try and outsmart them. We should want to outwork our competition the right way and help each other succeed. Look at the people around you as a potential “brain trust” of the future as you all continue to elevate your roles within the sports business industry. Remember, “rising tides raise all ships.”

“Be A Problem Solver.”

Having a great attitude gives an energy and zest to a role that you wouldn’t have if you weren’t in a good mindset. When you see a gap in your business, or an area of opportunity, be a solver of the problem. Put together a game plan that’s well thought out and present it to your leaders and colleagues to see if there is opportunity for implementation. It’s easy to identify the problem, but it takes someone with a clear head and mindset to build upon the issue and solve it.

Stay the course, and control what you can control. With a positive attitude and mindset, you’ll be able to accomplish anything!


Josh Belkoff is the VP of Business Development at SBS Consulting and theClubhouse. In his role he focused on sales training, consulting and development for a wide array of SBS' clients. He's conducted more than 100 sales training sessions and trained hundreds of salespeople both in person and virtually over the last few years and has clients in the NFL, MLB, NBA, MLS, NHL, NCAA along with many minor league sporting properties. Prior to joining SBS he spent nearly 6 years with the Phoenix Suns. Most recently serving as their Senior Manager of Premium Sales. He's always open to helping and networking. If you'd like to set up a call with Josh, he can be reached at