Sports Industry Blog
Best practices, advice and success stories in sports business.
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Finding Your Inspiration
By TJ Nelligan - Best selling author of “LIVE LIKE SEAN” and former chairman & CEO of the Special Olympics 2014 USA games
Who inspires you? Who has encouraged you by their example to be more, to be better? Who can you point to and say, “I want to be like that person”? Maybe it is your professional mentor who came from...
Career Coaching Motivation Job seeking
#MySameHereStory - Postpartum Anxiety and Leveling Up
By Abby Jacobs - Retail & Partnerships Manager at Xenith
I’m going to age myself a bit here, but am hoping some of you out there remember Thwomp from Super Mario World. You know, the large, menacing stones typically found in Bowser’s castle at the end of...
#MySameHereStory Mental Health Managing Anxiety #SameHere
5 mistakes made by young sports business professionals
By Andrew Papaefthemiou - General Manager-FIU Athletics Sponsorships at Van Wagner Sports & Entertainment (VWSE)
I’ve been around a long time and over the course of my tenure in sports I’ve seen many people come in and out of the industry. Some have staying power, some are a flash in the pan. Some are committed,...
Career Coaching Job seeking B2B Sales
5 keys to selling in sports during COVID times
By matt ritchie - Associate Director, Season Ticket & Inside Sales at THE Cincinnati Bengals
In our industry, we are thrown new objections and obstacles every season. These include objections like team performance, distance from the stadium, budget, too many games and many more. We hear less objections...
Coronavirus support Ticket Sales
5 keys to selling college partnerships
By Cody Collins - General Manager of Sponsorship at Wofford College
Too often when speaking about the sales cycle there is a common misconception of how the process works. On the outside we tend to believe that there is an unwritten rule that we must follow in order to...
Sponsorship Sponsorship Activation NCAA
Hustle and Camaraderie: How to Sustain a Career in Sports
By sandy zinn - CEO at Zinn Sports Group LLC
One of the questions you hear most about working in the sports industry is, ‘how did you get started?’ I don’t think how you got started means much compared to this all-important question – how...
Career Coaching Networking #MySportsBizStart
5 things we learned about sponsorship activation in the last year
By Tyler Hargrove - Senior Corporate Partnership Executive at THE Atlanta Falcons
It’s now been over a year since “the shutdown.” Our normal lifestyle, as we know it, put on pause as the entire country was told to remain home and stay safe. During this confusing time, the sports...
Sponsorship Sponsorship Activation
3 tips to selling big sponsorship deals
By Reid Mobley - Managing Director, Business Development at Roush Fenway Racing
Prospecting and closing your first (or next) seven figure partnership will most certainly be a challenge given today’s marketing landscape, however implementing a few of the ideas and concepts below...
Sponsorship B2B Sales Motor Sports
5 Keys to Activating a Marketing Partnership
By Zahra Giga - Partner Account Manager at THE Sacramento Kings
Let me first start by writing that there isn't one way to activate a partnership. Over my six seasons in Marketing Partnerships in sports, I've experienced a lot, and below are five keys that I feel are...
Brand Partnerships Corporate Partnerships Marketing Sponsorship
The Power of Playing Offense: 5 Ways to Level Up as a Leader
By paul epstein - Former NFL & NBA Business Executive | Author | Speaker | Podcast Host | Leadership Coach | Founder, Purpose Labs
Reflecting back on my nearly 15-year journey leading business teams in the professional sports world, there is an inspiring insight I am drawn to, as a leader—and it comes from me challenging the status...
Executive Leadership Leadership Development Sales Leadership
Dallas Mavs CEO on the Difference Between Diversity and Inclusion
By HEATHER DICKIE, MARKETING EXECUTIVE, DICKIE+ASSOCIATES
Cynt Marshall knows the difference between diversity and inclusion. “Diversity is being invited to the party,” she says. “Inclusion is being asked to dance. True inclusion is when people are invited...
Leadership Development Diversity & Inclusion Executive Leadership
How sports sponsorship has changed in the last 5 years
By Greg Zinsmeister - director, corporate sponsorship at the chicago blackhawks
Sponsorship is a discipline that is prone to trends, and many properties and brands are fast followers of one another. When something is working elsewhere, many properties will try to put their spin on...
Sponsorship
#MySameHere Story: "Why my mental health is the #1 priority in my life"
By Eric Shainock - Co-Founder of Philanthropy Paymakers and Marketing Manager at BMO Harris Bank
I don’t remember much before the age of ten. I know I lived a normal childhood life – playing sports, sleepovers with friends and all of the other things a normal kid does. I have pockets of memories...
#SameHere Mental Health Managing Anxiety Depression
11 tips to landing your ideal job in sports
By JASON HENDRIX - CHIEF OF STAFF: COLLEGE ATHLETICS & HIGHER ED AT JAMES MOORE & CO.
The daily grind of job searching can be pretty overwhelming. What if you could avoid some stress and have the opportunity to land that next position without the hassle? Everything has a starting point,...
Job seeking Interview Tips Career Coaching
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