Sports Industry Blog
Best practices, advice and success stories in sports business.
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Growing an Athlete's Brand on Social Media
By Preston mcclellan - Director of Player & Content Strategy PGA Tour
It was 2015, I had just started working for the PGA TOUR, and I was in the process of meeting our athletes and explaining why I had been hired. My elevator speech went something like this: “Hi, I’m...
Brand Partnerships Social Media Marketing
GPS Wearable Technology in the NCAA
By Ben slingerland - Business Development Manager Catapult Sports
When I was playing college soccer at Georgetown 12 years ago, there wasn't one team in the country using GPS wearable technology. Seven years ago, while I was working at IMG Academy in Bradenton, FL, the...
Digital Analytics College Athletics
Five Things I’d Tell Myself If I Could Go Back to the Start of My Career In Sports
By Gregg Clifton | Director, Business Development - Omaze
The year is 2011, and I am a Junior at the University of San Diego. I'm eating way too many Rose Donuts as I dream of one day owning a Major League Baseball team. That student, who I'd tell to keep eating...
Brand Partnerships Nonprofit Funraising Marketing
The four characteristics of selling a big deal
By Jonathan Norman - Director, Partnership Sales & Strategy Tepper Sports & Entertainment
In my time in the sports business industry, I’ve been fortunate to have played a small role in some of the most significant partnerships ever created. I have a unique perspective of seeing the interactions...
Brand Partnerships Corporate Partnerships Sales Management Sponsorship
How to handle sales objections
By Jared Herlands - Manager, Premium Partnerships at Harris Blitzer Sports & Entertainment
You could be the most energetic person on the phones, get someone to disclose information they wouldn’t believe they are giving to a cold caller, find the perfect fit for someone, and still not make...
Sales Training Customer Service Career Coaching
Event Operations Spotlight: Los Angeles Memorial Coliseum
By Marina Fote - Administrative Assistant to the General Manager Los Angeles Memorial Coliseum
Recently, I sat down to speak with one of the many well-respected leaders in my office at the LA Memorial Coliseum, also known as “The Greatest Stadium in the World.” Matthew Buswell, our Assistant...
Executive Leadership Coronavirus support Event Operations
How to land a career in sports marketing partnerships
By John Nowicki - Director, Corporate Partnerships at Excel Sports Management
It has been nearly a decade since I began my career in the sports industry. However, I can say that when my journey began, I had no idea what professional opportunities existed on the business side of...
Sponsorship Marketing Career Coaching
How to develop your personal brand in sports
By Doron Tamari - Senior Manager, Innovation at 4FRONT
When most people hear the word ‘brand,’ they probably think of companies or products, such as Coca Cola or Toyota. And while that is correct, your personal brand is just as important to consider, especially...
Career Coaching Job seeking Brand Partnerships
How Diversity & Inclusion is Changing Sports
By Shay Wallach - Assistant Director of Inclusion at the NCAA
Some feel it has been brewing for many years, and some are certain that there was a specific moment in time in which the tide has shifted. They are both right. In 2021, the field of Diversity & Inclusion...
Culture Diversity & Inclusion Human Resources
5 things I wish I knew about sales before getting a sales job
By bob hamer - president & founder of Sports business solutions and creator of theclubhouse
My first job after college, in the Summer of 06’, was selling tickets for the Phoenix Suns (NBA), Phoenix Mercury (WNBA) and Phoenix RoadRunners (ECHL). The position itself was “Sales Consultant”...
Ticket Sales Career Coaching Job seeking
So you want to work in sports?
By Preston McClellan - Director, Player Content at THE PGA TOUR
“Man, your job must be so cool.” I’d be a rich man if I had $10 for every time someone has said that to me in the last six years. And, they’re right. My job is cool. Objectively. But, what most...
Job seeking Career Coaching Interview Tips
9 keys to succeeding in Inside Sales in sports
By brendan spina - Manager, Inside Sales at the St. Louis Blues
After completing internships, participating in on-campus activities and networking with sports executives, you have finally received and accepted a job offer to begin your career in sports sales. Congratulations!...
Ticket Sales Job seeking Career Coaching
The 5 keys to selling college partnerships
By chris walker - sr. manager, business development - florida gator sports properties at learfield img college
From the past nine years of selling sponsorships across college athletics and professional sports, there have been notable key differences between these two massive ecosystems. In terms of the actual partnership...
NCAA Sponsorship Sponsorship Activation
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