Sports Industry Blog

These blog articles are created for the industry, by the industry. Our hope is you can learn about these topics from some of the best in the business.

The cornerstone of success? Relationships..

By nick richardson - director, new business development - texas rangers

As I sit here today entering my 16th season in professional sports, I take more time for self-reflection and to review what has gone right, wrong, and everything in the middle. When it comes to the successes...

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Keeping it real... What Inside Sales in sports is really like

By Brian towers - vice president, ticket sales & service - san Jose sharks

There are plenty of great articles written about the early stages of developing a career in an Inside Sales program. I’m putting a different spin on it and taking a shot at providing some authentic feedback...

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4 keys to breaking into the sports industry

By ben slingerland - business development manager, catapult sports

In an article written by Ben and originally published 02/20/19 on his personal site: Everyone loves sports. Our culture is predicated around them for better or for worse. Sport has served as humanity’s...

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3 ways to win over your salespeople

By thomas messerich - director, ticket sales - minnesota united fc

Getting the salespeople on your team to buy into you and your vision is important to achieving sales team success. Here are three things that I believe can help you do that. Invest in them One of the most...

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#MySportsBizStart: Lexie Sidney - Sacrifice, rejection and success in sports

By lexie sidney - Director of strategic marketing, houston dynamo

Most people think working for a sports team means free tickets, being friends with the players, knowing the inside scoop before it happens, and being the biggest superfan in the world. In some cases, that’s...

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How to grow your career in sport sales

By nick szpur - manager, inside sales - san jose sharks

“Nick, how did you get to where you are in your career?” “Nick, in your opinion what does it take to be successful in sport sales?” “Nick, what are you looking for in a potential new hire?”...

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How exploring your mindset can improve your "mental performance"

By Dr. Lauren S. Tashman, CMPC - Certified Mental Performance Consultant (CMPC) with the Association for Applied Sport Psychology (AASP)

What does it take to be successful in sales? One key to success is your ability to get into the minds of your customers and prospects to understand among many things, who they are, what they want and don’t...

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Making "prospecting" a priority

By Adam vogel - sr. director, training & development - sports business solutions

According to, the average human being will spend 852 hours in their lifetime brushing their teeth. That is the equivalent of 35.5 days—or five full vacations. Hard to believe, isn’t...

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5 things you need to know about working in sports

By Matt stocker - employment manager at the florida panthers

Last month I transitioned out of my Ticket Sales Manager position and into Human Resources as our Employment Manager with the Florida Panthers. I spent the last 4 years with our Ticket Sales/Service team,...

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5 ways you can use video to achieve sport sales success

By Dustin Toms - VP, Business Operations at the Stockton Kings

If I were to tell you there was a tool that allowed your hottest prospect the ability to meet face to face with you on their time, would you use it? What if I told you that you didn’t even have to be...

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3 keys to learning and growing in the sports industry

By spencer wilson - Associate, the core at the oakland a's

Whether you’re a freshman in college, or you’ve been in the industry for decades, it’s important to maximize every opportunity to learn while in your role. I remember when I was a freshman at Ohio...

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How to transition from sports salesperson to sales manager

By ted glick - sr. director of sales & Service at sacramento republic fc

The sound of the sales bell rings throughout the office, announcing to all that another sale has been made! Now picture the sales floor, everyone turns to look, who’s ringing the bell?! Are you picturing...

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#MySportsBizStart: Mike Janela - From the restroom to the office

By Mike Janela - multimedia host and producer in sports

I landed my first job in minor league baseball because I had to use the bathroom. A true story and no better way to start working in one of the world’s most unique industries. Because no matter your...

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Career growth: The conversation you need to have with your boss

By Danielle Toussaint-mansell - director, ticket sales & service at oklahoma energy fc

So you’re crushing your numbers, coming in early and/or staying late, and just being an all-around amazing teammate and now you’re ready for the next step? Awesome! We all have friends and acquaintances...

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Why selling in the "minor leagues" isn't so minor league..

By Andrew Rubinstein - Director of Group Sales, Lehigh Valley Phantoms

We're not so minor league.. State of the art arenas, million dollar payrolls, and the opportunity to compete at the highest level – this is what professional athletes work towards relentlessly each day,...

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